Management & Marketing Workbook 12

Successfully Reaching All Audiences Through Your Social Media Message

Part of Seminar Series I

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(Series I ▪ #1012 ▪ 2 CEU ▪ 2 Hrs)

Social media messaging can get lost if it isn't created with a specific audience in mind. This seminar walks business owners through the characteristics of the five generations of buyers. By examining each generation’s behavioral traits, you’ll learn how to develop and put into practice a process for effective social media messaging. We’ll share key marketing ideas to focus on, which will target, attract and retain each buying generation.

This seminar includes: 

  • Avoiding communication pitfalls
  • Identifying the seven sins of social media
  • Engaging each generations using the top six social media platforms
  • Developing key marketing strategies and generation‐specific content marketing
  • Understanding 5 generations: Silent Generation, Boomers, Gen X, Millennials, Gen Z