Business Building and Development Workbook 2

Minding Your Business II: Marketing Process ‐ How to Thrive, Not Just Survive In Today’s Economy

Part of Seminar Series II

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(Series II ▪ #2002 ▪ 3 CEU ▪ 3 Hrs)

You may be the greatest designer on earth, but if no one knows who you are, the world at large can miss your creative gifts. Attend this seminar to learn the established marketing concepts and principles that will lead you to sales, profits and more design projects. Are referrals your only source of new leads? Are you looking for new ways to reach your target client? There are many marketing tools that can be used to create an effective marketing campaign to grow your business.

This seminar includes:

  • Marketing basics
  • Brand positioning
  • Branding strategy
  • Creating business buzz
  • 30, 60, 90 day action plan
  • Niche marketing
  • Business differentiation
  • Unique Selling Proposition
  • Healthy mix of products and services

Generate more design projects, close more sales, and improve the bottom‐line of your business by creating your marketing plan and updating it annually to thrive, not just survive in today’s economy.