Business Building and Development Workbook 1

Minding Your Business I: Business Planning ‐ Financial Metrics Made Easy

Part of Seminar Series II

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Back to Business Building & Development Workbooks

(Series II ▪ #2001 ▪ 3 CEU ▪ 3 Hrs)

Designers will be walked through the critical steps needed to develop and grow a successful bullet‐proof design business in today’s economy. Strong focus will be given to the components and value of a Business Plan. Why is it essential to have one? What will make yours successful and how can you eliminate possible roadblocks? Learn how to understand and utilize these key foundational business elements.

This seminar includes:

  • Marketing basics
  • Brand positioning
  • Branding strategy
  • Creating business buzz
  • 30, 60, 90 day action plan
  • Niche marketing
  • Business differentiation
  • Unique Selling Proposition
  • Healthy mix of products and services

Real world examples and hands‐on exercises will provide understanding and clarity in calculating mark‐up, margin and break‐even. Designers will see how using these formulas will impact their design business profitability. Goal setting using S.M.A.R.T. principles will also be reviewed.